When it comes to packaging, first impressions really do count. Whether you're a small business wrapping handmade candles or a retail store preparing seasonal gift boxes, the right packaging adds perceived value, and personality, to your product.

At Gift Packaging, we offer both custom-printed and stock packaging solutions. So how do you choose what’s right for you? Let's have a look at both options.

Stock Packaging: The Quick, Cost-Effective All-Rounder

Stock items like our gift bags, magnetic boxes, tissue paper, ribbons, and more are ready to go and available in a wide range of sizes, colours, and finishes. They're perfect for:

• Last-minute packaging needs or seasonal spikes
• Small batch or one-off promotions
• Keeping packaging neutral for year-round use
• Businesses on a tight budget and needing cost-friendly packaging solutions
• Ideal for businesses that don't require specialised packaging

Benefits 

• Faster turnaround: Ready to ship immediately (after pick packing) - perfect for last-minute orders or sudden spikes in demand
• Cost-effective: Lower cost than custom printing - ideal for budget-tight businesses or short-term use
• Versatile: Neutral, timeless colours and styles can work across many seasons and product types

Drawbacks

• Lacks Branding: No logos or messaging means less brand visibility and recognition. This may hurt businesses that require brand recognition for growth
• Less differentiation: Other businesses may use the same packaging, especially in popular colours/styles
• Limited design freedom: You're restricted to the colours, sizes, and finishes available in stock

Custom Packaging: Build Your Brand with Every Unboxing

Custom packaging is a game-changer when you want to elevate your brand. From printed ribbons with your logo to custom boxes/bags and branded tissue paper, personalised packaging creates a cohesive, high-end experience. They're perfect for:

• Established brands wanting a polished presentation
• Events, launches, or influencer PR packs
• Subscription boxes or monthly gift sets
• Businesses that rely on strong visual branding

Benefits

• Strong branding: Add your logo, brand colours, and messaging for building brand recognition and trust
• Premium perception: Custom packaging elevates how customers perceive your product and brand
• Creates memorable unboxing experiences: Ideal for PR kits, eComcerce, and high-end gifting
• Tailored to your product: Choose exact dimensions, colours, print finishes and more
• Competitive edge: Stand out from others with packaging that is so uniquely yours

Drawbacks

• Higher costs: Requires a bigger investment depending on the type of printing and customisation
• Longer lead times: Most custom orders can take anywhere from a few business days longer to a few weeks longer for production depending on the type of printing and product 
• Requires planning: You'll need time to finalise artwork and wait for samples (if ordered)

Not Sure Which to Choose? Why Not Both!

Many businesses use a mix of stock and custom packaging to stay flexible. For example:

• Use stock bags or boxes and finish with custom printed labels
• Customise your packaging for peak seasons like Christmas or Mother's Day, and stick with stock packaging for quieter months
• Use custom printed bags/boxes and fill with stock tissue paper and decorate with stock ribbons

Need Help Getting Started?

If you're still unsure of what mix to get of custom and stock packaging, why not trial custom elements in small quantities and test what resonates with your customers. At Gift Packaging, we're here to answer your questions and ready to help print your first branded ribbon or provide options for other custom packaging you are exploring!