Choosing the right finish can elevate your brand and packaging experience. But how do you decide?

When it comes to gift packaging, the exterior matters just as much as what's inside. Whether it's gloss or matt can influence how your packaging feels, looks, and represents your brand. At Gift Packaging, we offer both finishes across our labels and gift bags, but you might be thinking: What's the difference, and which one is right for me?

Let's have a look at both options!

Gloss Finish: Bold, Shiny, and Eye-Catching

A gloss finish has a shiny, reflective surface that instantly grabs attention. 

Why choose gloss?

• Enhanced colour and shine: Gloss lamination makes colours look more vibrant 
• Professional look: The high-shine finish gives a polished and premium feel
• High durability: More resistant to fingerprints, smudging, and scratches 
• Water resistant: Due to use of plastic film
• Easy to clean: Glossy surface is easy to wipe clean as it is made from a plastic film

Matt Finish: Understated, Elegant, and Modern

Matt finishes has a flat, non-reflective surface that feels soft and refined. They're all about subtle sophistication and tactile appeal.

Why choose matt?

• Reduced glare: Matt lamination minimises glare and reflections, making it easier to read text and see branded artwork in bright light which is perfect for photography or content
• Sophisticated look: Provides a more subtle, elegant and sophisticated aesthetic. It creates a softer feel and muted look
• Elegant and timeless: Matt finishes are frequently used for high-end products and packaging

Which Finish Should You Choose? Can You Choose both?

There is no one-size-fits-all answer. It really depends on your brand vibe, your product, and the occasion.

Here are a few quick questions to guide your decision:

Do you want to stand out or stay refind?
Gloss is highly vibrant while matt keeps it classy.

Is your brand playful or polished?
Gloss suits bold and youthful brands, while matt leans towards premium and elegant brands.

Are you custom printing?
Matt finishes tend to photograph better while gloss amplifies bold colour and shine.

You may love both finishes and want to incorporate both in your gift packaging! For example, you can pair a matt box with a glossy bag, or pair a matt bag with glossy labels. It's all about contrast and creating a memorable aesthetic for your brand.