At Gift Packaging & Accessories, every custom packaging project starts with one goal — to bring your brand's vision to life through high-quality, custom printed packaging. We work with retailers, hamper businesses, event organisers and national brands across Australia to create packaging that protects products while strengthening brand presentation. With over 50 years of experience, we simplify what can often feel like a complex process — guiding you from initial idea through to final delivery.

How Does the Custom Packaging Process Work?

Who Uses Custom Branded Packaging?

Custom packaging is used by a wide range of Australian businesses to strengthen their brand and elevate their presentation:

Retail Stores & Boutiques Creating a consistent branded experience at the point of purchase.	Hamper & Gift Businesses Adding a professional, premium finish to every order they send out.
Corporate & Events Presenting branded gifts, merchandise and promotional items at scale.	E-commerce Brands Turning every delivery into a branded unboxing experience customers share.

The Custom Packaging Process — Step by Step

1

Understanding Your Requirements We start by understanding what you need — product type, sizing, quantities, materials, print method and budget. Whether you have a fully formed brief or just an idea, our team will help you define the right approach. This stage sets the foundation for everything that follows.

2	Design & Artwork Once your requirements are confirmed, we move to artwork. You can supply your own print-ready files, or our team can assist with artwork preparation. We handle logo file checks, colour matching and dieline templates to ensure your design translates perfectly from screen to print.

3

Sampling & Proofing Before production begins, you receive a digital proof or physical sample for approval. This is your chance to review colours, placement and finish. Nothing goes to production without your sign-off — giving you confidence that the final product will be exactly what you envisioned.

4

Production With your approval confirmed, production begins to your exact specifications. We work with trusted manufacturing partners to deliver consistent quality across every unit in your order — whether you are ordering 100 bags or 10,000 boxes. Quality checks are conducted throughout the production run.

5	Delivery Your finished packaging is shipped directly to you, Australia-wide. We provide tracking details and keep you informed throughout. For ongoing clients, we can also assist with stock management and reorder planning to keep your supply consistent.

Your finished packaging — professionally packed and ready to make a lasting impression

Have an idea in mind?

Our team can help bring your custom packaging to life — from first concept through to delivery.

Talk to Our Team

Why Custom Packaging Matters for Your Brand

Packaging is often the first physical touchpoint between your brand and your customer. Done well, it communicates quality, builds trust, and encourages repeat purchases. Here is why it matters:

Better Presentation Premium packaging signals quality before the customer even opens the box.	Stronger Brand Perception Consistent branded packaging keeps your business visible and memorable at every touchpoint.
Improved Customer Experience A memorable unboxing moment encourages sharing, word of mouth and repeat purchases.	Increased Perceived Value Customers are willing to pay more — and return more often — when the experience feels premium.

Popular Custom Packaging Products

We supply a comprehensive range of custom branded packaging solutions for Australian businesses, including:

• Custom printed bags — kraft paper, calico, laminated and more
• Custom printed boxes — gift boxes, mailing boxes and hamper boxes
• Custom tissue paper — printed with your logo or pattern
• Custom printed ribbon — satin and grosgrain ribbon with your branding
• Custom labels — printed sheets and rolls for retail and ecommerce
• Custom gift wrap — branded wrapping paper for retail and events

Trusted by Australian Businesses

With hundreds of verified reviews and a 4.9-star rating on Product Review, our customers consistently highlight our quality, reliability and service. Here is what some of them have to say:

Our Expertise in Custom Packaging

With over 50 years of experience supplying Australian retailers and brands, Gift Packaging has helped thousands of businesses create custom packaging that elevates their brand presentation. From boutique retailers to national brands, we understand how packaging design, materials and print techniques work together to create results that stand out.

We produce custom printed packaging for businesses, events and retailers across Australia — which means consistent print quality, reliable timelines and competitive pricing, whether you are ordering for the first time or managing an ongoing supply.

Ready to explore your options? Browse our full range of custom branded packaging products — or get in touch with our team to discuss your specific requirements.

Frequently Asked Questions

Ready to Start Your Custom Packaging Project?

Whether you have a detailed brief or just an idea, our team can help you bring it to life. Explore our range or get in touch to get started.

Explore Custom Packaging Get in Touch