At Gift Packaging & Accessories, every custom packaging project starts with one goal - to bring your brand's vision to life through custom, high-quality packaging. From the design to the final printed product, each stage is handled with care, precision, and an understanding of what makes your brand unique.

As a leading custom packaging supplier in Australia, we work with retailers, event organisers, hamper businesses and national brands to create packaging that protects products while strengthening brand presentation.

 

Who Uses Custom Branded Packaging?

Custom packaging is popular with a wide range of Australian businesses:

Retail stores and boutiques — creating a consistent branded experience at the point of purchase.

Hamper and gift box businesses — adding a professional, premium finish to every order.

Event organisers and corporate gifting — presenting branded gifts, merchandise and promotional items.

E-commerce brands — turning every delivery into a branded unboxing experience.

Promotional campaigns and product launches — making a strong first impression with branded packaging that stands out.

Businesses use branded packaging to increase perceived value, strengthen brand recognition and encourage repeat purchases.

 

Why Packaging Matters for Your Brand

Packaging is often the first physical touchpoint between a customer and your brand. Well-designed retail packaging can make a lasting impression long before a product is even opened.

Increases perceived product value: Premium packaging signals quality before the customer even opens the box.

Improves the unboxing experience: A memorable unboxing moment encourages sharing on social media and drives word of mouth.

Strengthens brand recognition: Consistent custom printed packaging keeps your brand visible at every touchpoint.

Encourages repeat purchases: Customers who enjoy the experience are more likely to return and recommend your business.

Good packaging doesn't just protect products — it communicates your brand's story and values.

 

Our Expertise in Custom Packaging

With 50 years of experience supplying Australian retailers and brands, Gift Packaging has helped thousands of businesses create custom packaging that elevates their brand presentation. From boutique retailers to national brands, we understand how packaging design, materials and print techniques work together to create packaging that stands out.

We supply a comprehensive range of retail packaging solutions including custom printed bags, gift boxes, custom printed ribbon, custom tissue paper, labels and more — guiding clients through every stage from initial design through to production and delivery.

 

Popular Custom Packaging Products

Businesses commonly customise:

Paper carry bags with printed logos — a professional retail bag branded with your business name or artwork.

Calico tote bags — popular for events, retail and reusable branded gifting.

Magnetic gift boxes for premium hampers — a high-end presentation option for corporate and retail gifting.

Printed ribbon — an elegant finishing touch for retail packaging and gift presentation.

Custom tissue paper — for branded unboxing experiences that customers remember.

Swing tags and labels — the finishing detail that completes a professional branded product presentation.

All of these products can be customised with screen printing, digital printing or other print techniques depending on the material and order size.

 

How Custom Packaging Comes to Life

Here's a behind-the-scenes look at how your custom packaging comes to life!

 

1. Understanding Your Brand

Every project begins with a conversation, either as an email or as a showroom appointment. Whether you're a boutique retailer, corporate brand, or event organiser, we take the time to understand your goals, customers, and design preferences. This step is all about aligning on brand colours, artwork, materials, and finishes to ensure your packaging perfectly reflects who you are.

 

2. Design and Proofing

Once the details are finalised and the order is confirmed, our graphic designer creates a proof for approval as well as a digital mock-up to help you visualise the final product. This proof for approval shows layout, proportions, and print placement - making it easy to review before production. Whether it's custom-printed ribbons, boxes, bags, or stickers, we ensure the design remains clear.

If adjustments are needed, we work collaboratively to refine the artwork until it's exactly right.

 

3. Printing & Production

After approval, the design moves into production. We use different printing techniques, including screen printing, digital printing, and more, depending on the product and finish. Our production team ensures every print is aligned and consistent.

 

4. Quality Control

Before any order leaves our warehouse, it's thoroughly checked for precision and quality. From logo placement to print clarity, we make sure the custom packaging meets our standards. We treat every custom job, big or small, with the same level of care and attention to detail.

 

5. The Finished Product

Finally, your packaging is carefully packed and sent off for delivery or it can be picked up from our warehouse, ready to make a lasting impression!

 

Why Businesses Choose Gift Packaging

50 years supplying Australian retailers: A trusted packaging supplier that businesses across Australia rely on for consistent quality and service.

Large range in stock: Thousands of packaging products available for immediate dispatch from our Melbourne warehouse.

Custom printing options: Custom branded packaging across bags, boxes, ribbon, tissue paper, labels and more.

Fast turnaround and reliable supply: We understand business deadlines and work to meet them.

Trusted by businesses of all sizes: From small independent retailers to large national brands across Australia.

 

Current Packaging Trends

The packaging industry continues to evolve. Many businesses are now focusing on:

Eco-friendly materials: Recycled paper, compostable bags and sustainable alternatives are increasingly in demand.

Minimalist packaging design: Clean, simple designs with strong branding are replacing heavily decorated packaging.

Custom printed packaging for brand visibility: Branded packaging that turns every delivery and purchase into a marketing moment.

Unboxing-ready packaging: Packaging designed specifically for social media sharing and the customer unboxing experience.

Packaging today is both functional and a powerful marketing tool for brands of all sizes.

 

Start Your Custom Packaging Project

If you're planning branded packaging for your business, event or product launch, our team can guide you through the entire process — from concept and artwork to production and delivery.

Whether you need custom printed bags, gift boxes, ribbon or tissue paper, we can help bring your brand to life through professional packaging.

Explore Custom Packaging Options

 

Frequently Asked Questions

How long does custom packaging take to produce?

Production times vary depending on the product and print method, but most custom packaging orders take between 2–4 weeks after artwork approval. Our team will give you a clear timeframe when you enquire.

What types of packaging can be customised?

Many packaging products can be custom branded, including bags, boxes, ribbon, tissue paper, labels and swing tags. If you're not sure what's possible, contact our team and we'll advise on the best options for your brand.

Is there a minimum order for custom printed packaging?

Minimum order quantities depend on the product and printing method. We have options available for both small and large businesses — contact us to discuss your requirements and we'll find the right solution for your order size and budget.