Custom-printed packaging is one of the most effective ways to build brand recognition and create a memorable customer experience. Whether it’s branded calico bags, personalised ribbons, or customised gift boxes, printing your logo or design onto packaging can instantly elevate your brand. But to make the most of this investment, there are a few important do’s and don’ts to keep in mind.

The Do’s

1. Do Choose High-Quality Artwork
Always use vector files (such as .ai, .eps, .svg) or high-resolution images for printing. Low-quality images can appear pixelated or blurry, which reflects poorly on your brand. Crisp, clean artwork ensures your logo looks professional every time.

2. Do Keep it Simple
Less is more. A clean design with bold, easy-to-read elements works best on packaging. Overly complicated logos or fine details can get lost, especially on textured materials like kraft paper or calico bags.

3. Do Consider Your Colour Palette
Think about how your brand colours will translate on different materials. Metallic inks look stunning on dark boxes, while bold colours pop beautifully on natural calico. Printing on brown kraft will always dullen your artwork colour so be sure to plan ahead on how your artwork may look printed!

4. Do Match Your Packaging to Your Brand Personality
If your business is sleek and modern, minimalist prints may be the way to go. If it’s playful and fun, bold prints with pops of colour could make a stronger impression. Align your packaging design with the experience you want your customers to feel.

5. Do Plan Ahead
Custom printing often requires additional time for design approval, setup, and production. Ordering early ensures you’ll have your branded packaging ready when you need it, especially around busy seasons.

The Don’ts

1. Don't Use Low-Contrast Colours
Light text on light backgrounds (or dark on dark) can make your branding hard to see. Always make sure there’s enough contrast for your logo and message to stand out.

2. Don't Overcrowd the Design
Trying to include too many details like your logo, tagline, website, contact info, address, and graphics all at once can overwhelm the design. Stick to the essentials for maximum impact.

3. Don't Forget Practicality
Your packaging still needs to function. For example, if you're printing on a ribbon, consider how thr bow will sit, the design should still remain visible when tied.

4. Don't Skip the Proofing Stage
Always review and approve the digital proof before production. This step avoids costly errors and ensures the final result aligns with your vision.

5. Don't Treat Packaging as an Afterthought
Custom-printed packaging is an investment in your brand image. Prioritising quality materials and professional design will always pay off with stronger customer impressions.