What is Kraft Paper?

Kraft paper is one of the most trusted and timeless materials in the packaging world. Kraft paper was invented in 1879 by a German chemist, Carl F. Dahl and it is named "kraft" from the German word for "strength". It is a strong, durable paper made using the kraft process, a chemical method that converts wood into pulp and then into paper. This results in a sturdy, tear-resistant material with a distinctive natural brown colour, although it can also be bleached or coloured for different uses.

Unlike traditional paper, kraft retains more of the wood's original strength, making it ideal for packaging, wrapping, bags, boxes and even filler material.

Why We Love Kraft Paper

1. It's sustainable and eco-friendly
Today, a degree of sustainability is expected from businesses. Kraft paper is biodegradable and recylable. It decomposes naturally and has a significantly lower environmental footprint than coated or plastic-based packaging alternatives.

2. It's stronger than it looks!
Depsite its rustic appearance, kraft paper is incredibly durable and has an ideal strength-to-weight ratio for shipping and wrapping products. This means that for a given weight, kraft paper can withstand more stress and strain than many other types of paper. It's a popular choice for packaging where strength is crucial without adding unnecessary bulk or weight.

3. It's versatile
Kraft packaging works across a huge range of industries, from fashion to food, packaging and corporate gifting. It can be used for wrapping delicate items, lining hampers, or creating earthy, modern packaging designs. Kraft paper can be bleached and coloured to suit every individual needs and styles.

4. It has a natural, stylish appeal
Kraft paper instantly conveys a sense of authenticity, simplicity, care and an environmentally-friendly image. It looks handmade, even when mass produced, and evokes trust and thoughtfulness. It's perfect for brands that want to feel eco-conscious, organic and elegantly simple.

Where can I find kraft packaging?

At Gift Packaging, we stock a wide range of kraft packaging options:

• Kraft gift bags in multiple sizes and colours
• Kraft wrapping paper 
• Kraft boxes
• Kraft filler 
• Kraft gift tags